broadcastassassin:

In a wall post on Facebook today, The Guild asked their fans to tell them how they found the show.

The results surprised me. With just under 250 respondents at the time I whipped out excel and started tallying, I felt there was a relatively significant sample size to work with. This is how it broke down (someone else can make a pretty graph):

Referrer: Number Respondents (% of total)

(Sample size: 249 respondents)

Referral from friend/relative: 72 (29%)

Do You Want to Date My Avatar video: 42 (17%)

Found on X-Box/X-Box Live: 26 (10%)

WoW referral (in game or WoW-related website): 25 (10%)

Dr. Horrible’s Sing-Along-Blog/Commentary: The Musical (DVD extra): 21 (8%)

Found on YouTube: 18

Found on Netflix: 14

Random internet surfing: 6

Searching for Felicia Day: 4

G4tv: 4

Joss Whedon Fan Site (inc. Whedonesque): 3

Wil Wheaton’s Blog/Twitter: 3

Non-World of Warcraft RPG/site: 3

Legend of Neil: 2

The Guild Comic Books: 1

The Jace Hall Show: 1

PC Gamer Magazine: 1

Other Article (not specified): 1

Other (best answer award!) “Destiny”: 1

Comments:

Notable absences include there being no mention of Felicia’s appearances on late night talk shows, nor any mentions of people finding the show through Comic Con or BlizzCon. Additionally, none of The Guild’s main stream press articles were mentioned as sources for discovering the show, nor did anyone say they found the show through MSN’s video site.

So how effective was Avatar? More people found The Guild through that video (42) than through X-Box and Netflix combined (40).

So, in summary: making a hit bonus video is very, very good. Having a popular guest star? Also a good idea. Targeting a socially active niche audience like online gamers? Great idea.

Some interesting insights here. And as more people comment, the sample size will grow even more (there are at this moment 1,557 responses). Even with just this sample, there are plenty of surprises… like that there’s someone who remembers watching The Jace Hall Show.