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Google TV and blip.tv
Every once in a while a product comes along which promises to change the way people live their lives. Google TV is one such product. We’ve had a Google TV in our New York office for a few months now. It’s good. Very good. The main reason why it’s so good is that it, once and for all, demolishes the boundary between traditional broadcast and cable television and Internet video. People with a Google TV will no longer differentiate. It will be as easy to watch a blip show as it will be to watch a CBS show. This is fundamentally good for producers and this is fundamentally good for viewers.
When Google TV ships it will come with a special version of blip.tv that’s optimized for the television. This new interface will allow you to watch blip.tv shows in your living room on the best screen in the house… without effort, without extra work, without pain. You can check out a preview of our Google TV interface if you’re using the Chrome browser.
We’re very excited. We’re at the beginning of a new age, an age where the monopoly over content distribution is eroding and anyone with talent and drive can access audiences… and audiences can decide what’s best for them (which is not, necessarily, what’s best for the television network).
Bill Gates has a saying: people always overestimate the amount of change in the short term and underestimate the amount of change in the long term. That is as true now, in this situation, as it has ever been. Google TV will take a while to change the way people produce and consume video. But it — and the other products it inspires — will most definitely, over time, change the way we think about television itself. And that will be a fundamentally good thing.